Marketing Nutrition
Soy, Functional Foods, Biotechnology, and Obesity
Price for Eshop: 766 Kč (€ 30.6)
VAT 0% included
New
E-book delivered electronically online
E-Book information
University of Illinois Press
2010
EPub, PDF
How do I buy e-book?
224
978-0-252-09279-4
0-252-09279-1
Annotation
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The key problem with marketing nutrition remains, after all, marketing.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.