Cover of Lan Tao: Huawei Wisdom

Lan Tao Huawei Wisdom

Develop Strategy to Execution at Critical Moments

Price for Eshop: 2520 Kč (€ 100.8)

VAT 0% included

New

E-book delivered electronically online

E-Book information

Springer Nature Singapore

2022

EPub, PDF
How do I buy e-book?

978-981-1911-69-9

981-1911-69-X

Annotation

This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc.This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Ask question

You can ask us about this book and we'll send an answer to your e-mail.