Cover of Kara Chan: Social Issues of Advertising

Kara Chan Social Issues of Advertising

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City University of Hong Kong Press

2016

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978-962-937-530-0

962-937-530-3

Annotation

The collection of essays offers a broad view of the interaction between society and advertising, from an introduction to semiotic studies, exploring the use of gender stereotypes to the employment of brand placement as a new form of product promotion.

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