B. NANDHAKUMAR Dictionary Of Advertising

Annotation

This dictionary provides the user with a comprehensive vocabulary of terms used in advertising. It covers such aspects of the subject as market research, marketing, promotional aids and selling techniques. The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used in context. Quotations are also given from various magazines and journals, which give an idea of how the terms are used in real life. This dictionary will be useful for under-graduate and postgraduate management students, administrators, business managers, advertising mangers, advertising agencies and journalists. This dictionary will also prove to be an invaluable reference guide for the informed laymen with a professional interest in the subject. This dictionary will be useful and handy addition to your library to help you locate, identify and expound day-to-day terminology in its proper context.