Vandana Jyotirmayee Advertising Management

Annotation

This publication titled, Advertising Management, provides readers with an introduction to advertising and advertisement. Attempts have been made towards understanding the aims and objectives of media advertising agencies. An introductory overview of advertising management is given. The publication focuses on elements and dimensions of advertising management. An overview of relations among advertising, media business, press and World Wide Web is described in detail. Other major areas of advertising management are covered. The following topics discussed in this title: Introduction to Advertising and Advertisement; Aims and Objectives of Media Advertising Agencies; Introductory Overview of Advertising Management; Elements and Dimensions of Advertising Management; Advertising, Media Business, Press and World Wide Web; Other Major Areas of Advertising Management and Bibliography etc.