Dr. S. Janani, T. N. Sujeetha Textbook on Entrepreneurship Development and Management in Extension

Annotation

Entrepreneurship plays a very important role in the industrial development. Entrepreneurship is now emerged as a popular career option. Like other professions, it can also be developed and fostered through specific educational and training programmes. The book is well designed based on different chapters and explains in depth about stages in setting up of an enterprise, steps to be considered while setting up an enterprise, micro enterprise, marketing for enterprise, product promotion, network models etc. Moreover, women entrepreneurship is gaining more importance in the society. This book attempts to explain more about gender issues in entrepreneurship development, policy measures for women entrepreneurship and includes management concepts and methods. Therefore, the students (UG & PG degree), teachers, entrepreneurs and people having interest in the subject of entrepreneurship development will find the book more useful and rewarding in fulfilling their requirements. "