Bhoomika Bagga Encyclopaedia of Mass Media

Annotation

One of the most comprehensive of mass media volume, this encyclopaedia cover broadcasting, film, newspapers, magazines, books, and related fields. It provides well organized inventory of resources on newspapers magazines, radio, television, and newer electronic resource. Sources are grouped into various categories like general reference, history, technology, industry and economics, content research and audiences, policy and regulation, international, media periodicals, and audiovisual resources with detailed explanation. It also includes coverage of the following areas: general communication, mass communication, advertising, marketing, broadcasting, communication theory, interpersonal and intrapersonal communication, small group communication, organizational communication, journalism, public relations, radio, public opinion, speech, television. It is unique among available reference works in that it covers the most recent topics of research and interest, and presenting material concisely in one convenient volume.