Internet Plus Agriculture
A New Engine for Rural Economic Growth in the People's Republic of China
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This publication reviews the practices and policies of Internet Plus agriculture business models in the People's Republic of China (PRC). It analyzes the agriculture value chain model, rural e-commerce platform, and Internet Plus agriculture service model. The Internet Plus rural economy is an emerging driver of comprehensive development in the PRC as a new production management and marketing tool for farmers and farmers' cooperatives. Its potential is seen as a foundation for vitalizing the countryside and key to achieving agricultural modernization.
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