Cover of Julia Freiheit: Smart Customers and Retail Promotions

Julia Freiheit Smart Customers and Retail Promotions

Empirical evidence and supply chain implications

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Deutscher Universitatsverlag

2013

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978-3-663-08948-3

3-663-08948-7

Annotation

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.

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