Heribert Meffert Markenstrategien im Wettbewerb

Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken

Price for Eshop: 1013 Kč (€ 40.5)

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Condition: New

Availability: E-book delivered electronically online

E-Book information

Publisher: Gabler Verlag

Date: 2013

EAN/ISBN13: 978-3-322-88042-0

ISBN10: 3-322-88042-7

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