Escalation of Commitment in Internationalization Processes
The Role of Bounded Rationality in the Uppsala Model
Price for Eshop: 2520 Kč (€ 100.8)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Springer International Publishing
2017
EPub, PDF
How do I buy e-book?
978-3-319-69102-2
3-319-69102-3
Annotation
This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.