Brand Fans
Lessons from the World's Greatest Sporting Brands
Price for Eshop: 3365 Kč (€ 134.6)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Springer International Publishing
2017
EPub, PDF
How do I buy e-book?
978-3-319-48854-7
3-319-48854-6
Annotation
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.