Three Fears Every Leader Has to Know
Words to Use in a Crisis
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Springer International Publishing
2022
EPub, PDF
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978-3-031-08984-8
3-031-08984-7
Annotation
Fear is an inescapable part of how human beings experience reality. The impact of fear becomes particularly evident in a crisis. When a crisis strikes, be it a war, a pandemic, global warming or a financial crisis, leaders are challenged to exercise sound judgement by speaking and acting. This book argues that there are three fears every leader has to know - apocalyptic fear, political fear, and private fear. By appealing to these three fears in an adequate manner, a leader's appeal to fear may serve a constructive purpose in a crisis.
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