Tourism Entrepreneurship in Portugal and Spain
Competitive Landscapes and Innovative Business Models
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Springer International Publishing
2022
EPub, PDF
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978-3-030-89232-6
3-030-89232-8
Annotation
This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.
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