Dalle Francois Dalle L'Oreal Adventure

Annotation

Today, it is difficult to imagine that in 1948 L'Oreal was just another small business. In 35 years its turnover went from 200 million to 20 billion francs. This book reveals that factors such as money or classic management techniques played a minor role in L'Oreal's growth. For Francois Dalle, such expansion was due primarily to the adherence of the entire L'Oreal staff to what he called the "L'Oreal Spirit:" an infusion into the company's "psyche" of a passionate will for conquest and development, associated with indisputable quality and an unquenchable desire to be the first to "seize new opportunities." This is what enabled L'Oreal to diversify its activities, and to expand them throughout Europe, Japan, and both North and South America, and to endure and overcome the crises of the 1970s and 80s. In 1942, Francois Dalle began working at Monsavon, a small soap-making company that belonged to Eugene Schueller, the founder of L'Oreal. He was made director of L'Oreal in 1948,first working alongside Eugene Schueller, and became president of the company from 1957 to 1985.