Cover of Sara Wachter-Boettcher: Content Everywhere

Sara Wachter-Boettcher Content Everywhere

Strategy and Structure For Future-Ready Content

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Rosenfeld Media

2012

EPub, PDF
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978-1-933820-90-3

1-933820-90-X

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Care about content? Better copy isn't enough. As devices and channels multiplyand as users expect to relate, share, and shift information quicklywe need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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