Why We Fail
Learning from Experience Design Failures
Price for Eshop: 992 Kč (€ 39.7)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.