Bent Petersen Gabriel R.G. Benito Lawrence S. Welch Foreign operation methods

Annotation

This unique work focuses on foreign operation methods. It discusses the characteristics, choice, utilization, and management of foreign operation methods - also known as `entry modes` or `foreign market servicing methods` - as critical criteria for companies` ability to function in the international business arena. The book contains an extended analysis of the various foreign operation mode options, including those that have, until now, received relatively cursory treatment. The discussion incorporates issues such as international licensing, franchising, outsourcing, project operations and management contracts. In addition to providing an overview of the various theoretical perspectives on foreign operation mode choice, the authors also include a treatment of emerging strategy concerns such as mode combinations and mode switching.