Cover of Claes M. Hultman Bjoern Bjerke: Entrepreneurial marketing

Claes M. Hultman Bjoern Bjerke Entrepreneurial marketing

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Edward Elgar Publishing Ltd

2002

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978-1-84376-695-7

1-84376-695-7

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Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.

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