Cover of Rebecca Finkel (EDT), Rebecca Finkel (EDT), David McGillivray (EDT), David McGillivray (EDT), Gayle McPherson (EDT), Gayle McPherson (EDT), Peter Robinson (EDT), Peter Robinson (EDT): Research Themes for Events

Rebecca Finkel (EDT), Rebecca Finkel (EDT), David McGillivray (EDT), David McGillivray (EDT), Gayle McPherson (EDT), Gayle McPherson (EDT), Peter Robinson (EDT), Peter Robinson (EDT) Research Themes for Events

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CABI

2013

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192

978-1-78064-253-6

1-78064-253-9

Annotation

*The first book to cover events management from a research angle*Includes a number of case studies to provide a well-rounded approach to the subject*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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