Cover of Xiang Li (Robert): Chinese Outbound Tourism 2.0

Xiang Li (Robert) Chinese Outbound Tourism 2.0

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Apple Academic Press

2016

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978-1-77188-181-4

1-77188-181-X

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Booming Mainland Chinese outbound travel is one of the most exciting phenomena in the world tourism industry's recent history. From 2000 to 2010, Chinese outbound travel increased at a compounded annual rate of 18.5 percent, and it is forecasted that by 2020 China will generate approximately 100 million outbound trips a year, making China the fourt

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