Cover of Cassandra M. Bailey, Dana M. Schmidt: Pay Attention!

Cassandra M. Bailey, Dana M. Schmidt Pay Attention!

How to Get, Keep, and Use Attention to Grow Your Business

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Business Expert Press

2022

EPub, PDF
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978-1-63742-265-6

1-63742-265-2

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Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.The result is the one thing all brands need today: Sustained attention from the people who matter most.

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