Joe Mathews Street Smart Franchising

Annotation

This straight-shooting franchise guide goes beyond the how to to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and warns entrepreneurs about their traits that may increase their risk of failure. Plus, it takes an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books. Helps entrepreneurs decide whether or not to buy a franchise by revealing personality traits that lead to success or failure Written with the support of the American Association of Franchisees and Dealers Advice from experienced franchisees that works on the street, not in a classroom Franchisors speak out on what they think franchisees should know