Cover of S. Tamer Cavusgil, John Riesenberger: Conducting Market Research for International Business

S. Tamer Cavusgil, John Riesenberger Conducting Market Research for International Business

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Business Expert Press

2009

EPub, PDF
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978-1-60649-026-6

1-60649-026-5

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This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

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