Born Global Firms
A New International Enterprise
Price for Eshop: 224 Kč (€ 9.0)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.