Cover of Dan Cohen, Greg Pool, Heidi Neck: IDEATE Method

Dan Cohen, Greg Pool, Heidi Neck IDEATE Method

Identifying High-Potential Entrepreneurial Ideas

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SAGE Publications

2019

EPub
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104

978-1-5443-9326-1

1-5443-9326-1

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Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

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