Jake Handy, Margaret Harrison, Jess Johns (EDT) Metadata Essentials

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". . . An essential, unique, and thoroughly 'user friendly' instructional reference and guide that should be an integral part of every author and every publisher's professional book marketing plan instructional reference collection." - Midwest Book ReviewMetadata Essentials: Proven Techniques for Book Marketing and Discovery provides clear and easy-to-implement recommendations so you can focus your efforts on the industry's most relevant metadata. Based on direct feedback from retailers and librarians, Metadata Essentials unlocks insights into the value and real-life uses of the metadata you spend so many precious hours editing and curating. Because it does matter. Enhance the metadata that yields proven results Boost title discovery Increase online conversion rates Save time and money