Sonia Amer Entrepreneurship from Theory to Fact - Obstacles and Challenges in the Case of Sonia Amer (TM)

Annotation

A real story of being an entrepreneur. Obstacles may face any inexperienced business person. Sonia Amer is an example of an entrepreneurs new ventures, designs, manufactures, and marketing of ladies leather handbags, registered in Beirut in March of 2009. Operations started in Kuwait with a capital of $120,000 invested, with an expansion plan to include more countries within the coming five years. While implementing the business plan, barriers started appearing: the worldwide economic crisis of 2008, very high competition, deep funding problems, high manufacturing prices, finishing problems, obvious brand resistance, dissatisfied customers, lack of awareness and wrong advertisement campaigns were implemented (Brown, 2006).