Cover of Vivek Kale: Implementing SAP CRM

Vivek Kale Implementing SAP CRM

The Guide for Business and Technology Managers

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CRC Press

2014

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513

978-1-4822-3143-4

1-4822-3143-3

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In today's competitive business environment, most companies realize that the better they can manage their customer relationships, the more successful they will become. Customer Relationship Management (CRM) software systems are key tools for companies to manage the customer-facing processes of their businesses. However, many companies have resisted

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