Mathews Mutale Eye Opener for Small Medium Enterprises (Sme'S)

Annotation

My motivation for writing this text was to provide Small Business Enterprises(SMEs) with holistic, integrative view of Marketing and Business ProjectManagement. A holistic view focuses on how Marketing and BusinessProject Management contribute to strategic goals of an organization. Thelinkages for integration include the process selecting Marketing strategiesand projects that best support the strategy of a particular organization andthat in turn can be supported by the technical and managerial processesmade available by the organization to bring projects to completion. In theface of intense, worldwide competition many organizations have reorganizedaround a philosophy of innovation, renewal, and organizational learningto survive. This philosophy suggests an organization that is flexible andproject driven.