Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci Video Marketing for Libraries

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Today's libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros.Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library's resources & services by producing your own videos.This book will guide you through:gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promotingusing online tools & animation softwareand assessing impact