Cristian Darie, Emilian Balanescu Beginning PHP and MySQL E-Commerce

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Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable ecommerce web sites. Based around a realworld example involving a web site selling tshirts, youll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.With the ecommerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. Youll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more userfriendly shopping cart.Other highlights:  The authors show you how to build a complex, extendable ecommerce web site using sound development practices This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using thirdparty services such as Amazons affiliate program