Fundamentals of Branding
Price for Eshop: 933 Kč (€ 37.3)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands.It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.