Cover of Fred Burton (EDT), Mo Yamin (EDT), Stephen Young (EDT): International Business and Europe in Transition

Fred Burton (EDT), Mo Yamin (EDT), Stephen Young (EDT) International Business and Europe in Transition

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Palgrave Macmillan UK

2016

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978-1-349-24556-7

1-349-24556-9

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This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?

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