Cover of Chong Ju Choi, Nigel Wright: How to Achieve Business Success in Korea

Chong Ju Choi, Nigel Wright How to Achieve Business Success in Korea

Where Confucius Wears a Three-Piece Suit

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Palgrave Macmillan UK

1994

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978-1-349-13355-0

1-349-13355-8

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The purpose of this book is to provide foreign executives with an insight into the way Koreans conduct business, and to introduce them to the various factors that determine the Korean business environment. It seeks to briefly describe Korea's historical, cultural, economic and business environment. All these factors have a profound influence on the success of a business deal, venture or partnership, and this book analyzes the foundations underlying such factors in Korea.

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