Cover of Robyn Blakeman: Advertising Campaign Design

Robyn Blakeman Advertising Campaign Design

Just the Essentials

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Taylor and Francis

2011

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978-1-317-47768-6

1-317-47768-5

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

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