Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman Political Marketing:

Theoretical and Strategic Foundations

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E-Book information

Publisher: Taylor and Francis

Date: 2015

Pages: 352

EAN/ISBN13: 978-1-317-46258-3

ISBN10: 1-317-46258-0

This is the first integrated theory-to-practice text on marketing's role in the political process. It

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