Laura Gavinelli Business Strategies and Competitiveness in Times of Crisis

Annotation

This book focuses on the relationshipbetween business strategy and competition among Italian SMEs in the aftermathof the economic crisis. First examining business strategy and competitiveadvantage in a broader sense, BusinessStrategies and Competitiveness in Times of Crisis goes on to analyse thestrategic behaviour of SMEs and the key factors that allow them to overcome thechallenges they face. The book covers wide-ranging topics such as marketing andcommunication strategies, internationalization process and entry modes, accessto credit, networking, innovation process and human resources enhancement. Referring to insightful case studies and surveys conducted between 2011 and2014, it reflects on managerial implications for Italian SMEs and identifiestheir three main competitive challenges.