Cover of David G. Pier: Ugandan Music in the Marketing Era

David G. Pier Ugandan Music in the Marketing Era

The Branded Arena

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Palgrave Macmillan US

2016

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978-1-137-54697-5

1-137-54697-2

Annotation

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

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