Cover of I. Chaston: Internet Marketing and Big Data Exploitation

I. Chaston Internet Marketing and Big Data Exploitation

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Palgrave Macmillan UK

2015

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978-1-137-48896-1

1-137-48896-4

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Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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