Cover of L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel: Intellectual Property Rights Management

L. Alkaersig, K. Beukal, T. Reichstein, Karin Beukel Intellectual Property Rights Management

Rookies, Dealers and Strategists

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Palgrave Macmillan UK

2015

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978-1-137-46953-3

1-137-46953-6

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This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

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