Cover of A. Parment: Marketing to the 90s Generation

A. Parment Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

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Palgrave Macmillan US

2014

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978-1-137-44078-5

1-137-44078-3

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Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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