Cover of S. Finlay: Predictive Analytics, Data Mining and Big Data

S. Finlay Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

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Palgrave Macmillan UK

2014

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978-1-137-37928-3

1-137-37928-6

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This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.

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