Cover of John Morrison: Social License

John Morrison Social License

How to Keep Your Organization Legitimate

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Palgrave Macmillan UK

2014

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978-1-137-37072-3

1-137-37072-6

Annotation

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  

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