Marketing Strategy and Management
Price for Eshop: 2203 Kč (€ 88.1)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.