Cover of Nirmalya Kumar, Jan-Benedict E.M Steenkamp: Brand Breakout

Nirmalya Kumar, Jan-Benedict E.M Steenkamp Brand Breakout

How Emerging Market Brands Will Go Global

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Palgrave Macmillan UK

2013

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978-1-137-27662-9

1-137-27662-2

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Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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