Cover of David Bejou (EDT), Timothy Keiningham (EDT), Lerzan Aksoy (EDT): Customer Lifetime Value

David Bejou (EDT), Timothy Keiningham (EDT), Lerzan Aksoy (EDT) Customer Lifetime Value

Reshaping the Way We Manage to Maximize Profits

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Taylor and Francis

2006

EPub
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152

978-1-136-79191-8

1-136-79191-4

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Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi

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