Handbook of Product Placement in the Mass Media
New Strategies in Marketing Theory, Practice, Trends, and Ethics
Price for Eshop: 1828 Kč (€ 73.1)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Ask question
You can ask us about this book and we'll send an answer to your e-mail.