Economics of Advertising (RLE Advertising)
Price for Eshop: 1501 Kč (€ 60.0)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion. First published in 1934.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.