Fashion Marketing
Price for Eshop: 6202 Kč (€ 248.1)
VAT 0% included
New
E-book delivered electronically online
E-Book information
Annotation
A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.